One of the first things I noticed about Kuwait is how beautiful the Kuwaiti women are and the way they dress, wear their hair and makeup. After visiting several Arab salons I was surprised to see how much makeup they like to wear when in reality they don't need it. They are natural beauties with beautiful tanned skin and large, dark, almond shaped, mysteries eyes. It's a mystery to me as to why some Arabic ladies would want to bleach their skin white when it's so lovely and tanned. I guess it all comes down to advertisers and what will make retailers the most money.
In the West we are told that tanned skin is beautiful. There are too many products, sun beds and crèmes to promote tanning and the image that the darker you are the more beautiful you will be. In the Middle East I see whitening product advertisements that go as far as saying that you will get the man of your dreams, a promotion at work and the attention you deserve if you lighten your skin. What BS!